Job Description

DESCRIPTION Amazon Prime Video is changing the way people watch movies and TV shows, offering multiple ways to instantly stream and watch videos. Our mission is to build the widest selection of digital video content and make it trivially easy for customers to enjoy great content wherever and whenever they want. To help us fulfill this mission, we are looking for a customer-obsessed marketing mind to strengthen our ability to delight customers. If you want to operate at start up speed, solve some of the hardest problems and help build a service that customers love, Amazon Prime Video might just be the place for you. Key job responsibilities The successful candidate is a seasoned marketer with deep customer lifecycle marketing knowledge and broad marketing experience across a wide span of disciplines including broad based customer understanding, customer acquisition, engagement, and/or product marketing. Candidates will have experience driving programs that impact millions of customers with a strong bent towards learning by being curious and ownership. Success in this role requires seeing the big picture, deftly operating in what might sometimes be ambiguous environments, and building programs and processes to scale. Key Responsibilities Include: - Own the customer lifecycle marketing strategy: create campaigns, manage targeting and segmentation, messaging, creative, content and design, planning, localization, build, execution and reporting. - Generating insights on customer behavior through data analysis and mapping the customer journey working closely with Marketing Analytics and Business Intelligence teams. - Working with marketing channel owners on on-going experimentation to validate insights across segmentation, targeting, messaging, channel and creative optimization. - Define a multi-channel retention strategy to onboard new customers, drive feature adoption, increase DAU/MAU, upsell users to new offerings and save at-risk customers. - Partner with various partner teams (Prime, Retail, Music, etc.) to increase awareness of the Prime benefits supported by a continuous, meticulously planned and documented testing plan. - Work closely with local and central automation teams to convert winning strategies into automated programs. - Leaning into new techniques and strategies with a sense of what’s possible and to uncover new consumer truths and validate them. - Work closely with other marketing channels and peers in other regions within Amazon to ensure key launches and partnerships are supported. - Deep analysis of campaign and program performance to identify patterns and trends. A day in the life The Sr. Lifecycle Marketing Manager will be responsible for helping customers use their Prime membership and access to Prime Video to the fullest by creating a lifecycle marketing framework and then driving key Prime Video actions across the customer lifecycle spanning activation, onboarding, retention, win-back, and dive-and-saves across Prime customers. The successful candidate is a seasoned marketer with deep customer lifecycle marketing knowledge and broad marketing experience across a wide span of disciplines including broad based customer understanding, customer acquisition, engagement, and/or product marketing. Candidates will have experience driving programs that impact millions of customers with a strong bent towards learning by being curious and ownership. Success in this role requires seeing the big picture, deftly operating in what might sometimes be ambiguous environments, and building programs and processes to scale. About the team The Prime Video SEA Marketing Team for Amazon Prime Video is responsible for driving customer growth and engagement, through a very broad combination of marketing channels across marketplaces. We support the SEA region, that includes Indonesia, Philippines, Thailand, Malaysia, Singapore and Vietnam while collaborating very closely with our colleagues all over the globe. We’ve grown rapidly in both size and influence and we’re looking for a future leader to join us. As the Sr Lifecycle Marketing Manager you’ll be responsible for conceptualizing, executing and continually improving end-to-end lifecycle marketing campaigns using a mix of email, push notifications and placements on Amazon owned and operated properties including Primevideo.com and the Amazon.* retail website. Your main objective will be to optimize acquisition of new Prime Video customers, drive engagement and reduce attrition of existing Prime Video customers, while working with partner teams inside Amazon to drive awareness of the various Prime benefits. BASIC QUALIFICATIONS - 10+ years of marketing experience with at least 3 years in customer lifecycle marketing - Proven track record building and driving lifecycle marketing programs at scale - Experience using data and metrics to measure impact and determine improvements. - Building marketing strategies including customer segmentation, launch management, acquisition, engagement, product marketing, or partner marketing. Ability to transform high-level strategic thinking into detailed iterative execution plans. - Strong quantitative/analytical skills. PREFERRED QUALIFICATIONS - 8+ years of professional non-internship marketing experience - Excellent communicator both verbally and written, with an ability to communicate with all levels in the organization. - Proven track record using data-driven insights to build customer-backward strategies. - Someone who enjoys working with teams to quickly iterate hypotheses and deliver on business priorities. - You like getting your hands dirty in day-to-day tasks to get things done. - Comfort with navigating and leading in ambiguous situations; able to operate in a start-up environment, where leaders are owners, wear multiple hats, and effortlessly think and act both strategically and tactically. - High attention to detail and proven ability to manage multiple, competing priorities simultaneously.