Job Description

DESCRIPTION Amazon Digital and Emerging Payments provides our customers with new, innovative and easy-to-use ways to pay when shopping on Amazon in various countries across APAC, including Buy Now, Pay Later, Instalments, Shop with Points programs, co-branded credit cards, digital e-wallets, instant bank transfers, and the ability to accept payment on local currencies. We are seeking an experienced Senior Product Marketing Manager to be based in Singapore, and manage marketing for a range of payment products across APAC. This role will involve developing marketing activity to drive strategic objectives for new and existing Amazon payment products, including go-to-market campaign planning & execution, value proposition development, new customer acquisition, usage and engagement of Amazon payment products and methods. The candidate will communicate directly to Amazon’s customers in the region on the various payment products and services that we offer. She/He will also be responsible for defining and measuring campaign efficacy and will work with product managers, Business Analysts, data engineers and engineering teams in creating measurement frameworks for the campaigns and products. Amazon Digital and Emerging Payments have a proven track record of contributing significantly to the growth and success of Amazon, we expect payments to be a leading channel for new customer acquisition. The Senior Product Marketing Manager will define the marketing strategy and work with Product Management, Retail Marketing, Business Development, Design, Business Intelligence and Finance colleagues amongst others to execute on comprehensive digital and offline marketing plans for range of products and payment methods that we will offer across the APAC region. We are seeking a customer-obsessed individual who is passionate about payments and its intersection with commerce, focusing on how to remove friction and add value for Amazon customers through strategic marketing activities. Key job responsibilities · Business Strategy: Define the digital and offline marketing strategy for payment products and services that drives new customer acquisition and increases engagement with existing customers. · Planning and Analysis: Drive business planning activities across the payments and retails teams, and use customer/market insights, 3rd party research and benchmarking data to inform decision making. · Marketing Operations: Execute campaigns and merchandising plans for payments products and 3rd party promotions. BASIC QUALIFICATIONS - 8+ years of professional non-internship marketing experience - Experience using data and metrics to drive improvements - Experience building, executing and scaling cross-functional marketing programs - Experience leading go-to-market for consumer software or hardware product launches - Bachelor's degree - Demonstrable ability to engage, influence and align individuals of varying levels of seniority and tenure, externally and internally. - Excellent written and oral communication - Must be comfortable dealing with ambiguity and using sound judgement in critical business-decision making - Comfortable working with both local and globally dispersed colleagues - Experience with customer segmentation, profiling, and targeting PREFERRED QUALIFICATIONS - Experience using any of SQL or other analytical tools for conducting data analysis - MBA - Prior experience in Financial Services and Customer Payments marketing