Job Description

DESCRIPTION This role can be located at one of our Amazon offices in {San Francisco, CA}, {Seattle, WA}, {New York City, NY}, {Atlanta, GA} or {Culver City, CA}. About Amazon Music Amazon Music reimagines music listening by enabling customers to unlock millions of songs, podcast episodes, and thousands of curated playlists and stations with their voice. Amazon Music provides unlimited access to new releases and classic hits across iOS and Android mobile devices, PC, Mac, Echo, and Alexa-enabled devices including Fire TV and more. With Amazon Music, Prime members have access to ad-free listening of 2 million songs at no additional cost to their membership. Listeners can also enjoy the premium subscription service, Amazon Music Unlimited, which provides access to more than 75 million songs and the latest new releases. Amazon Music Unlimited customers also now have access to the highest-quality listening experience available, with more than 75 million songs available in High Definition (HD), more than 7 million songs in Ultra HD, and a growing catalog of spatial audio. Customers also have free access to an ad-supported selection of top playlists and stations on Amazon Music. All Amazon Music tiers now offer a wide selection of podcasts at no additional cost, and live streaming in partnership with Twitch. Engaging with music and culture has never been more natural, simple, and fun. For more information, visit amazonmusic.com or download the Amazon Music app. We are looking for an experienced Sr. Marketing Manager, Paid Search (SEM) to join our Amazon Music team and help driving WW customer acquisition. You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business. This marketing leader will be passionate about measuring ROI, as well as a thinking big to develop capabilities to optimize SEM. This person will build highly impactful acquisition campaigns and test into white space opportunities. An entrepreneurial spirit, a creative mindset for pushing boundaries, and the ability to work effectively with a large number of partners and international stakeholders are some of the key skills we are looking for. Key job responsibilities • Take a leadership role in the planning, management, and execution of all Amazon Music SEM campaigns, including but not limited to account setup, development and implementation of strategies, campaign structure, budget management, daily bidding and invoice management • Mentor team members to achieve targeted performance KPIs (CAC, conversion) including optimizations and campaign troubleshooting • Closely manage project plans, new build launch dates, and delivery timelines to support seasonal drops and initiatives • Manage relationship with bid management software provider and other partners to optimize campaigns and help inform their product roadmap based on needs, including rolling out new enhancements • Partner closely with cross-functional teams such as Marketing Analytics, Product, Finance, Engineering, and Growth to drive best practices, identify testing opportunities and develop roadmaps • Execute campaign optimization tactics (bidding, ad copy and landing page testing) to achieve spend efficiency and volume targets. Partner with local teams to define the test roadmap. • Audit and update existing data pipelines in collaboration with the Business Intelligence and Tech teams to ensure the highest level of data quality. • Launch new campaigns to support new product features (e.g. Podcast, Amazon Originals, Live Streams etc.) • Develop the strategy for channel growth in emerging markets. • Derive critical insights from data (front-end performance metrics from search engine vendors and back-end Amazon actions) and synthesize recommendations to deliver improvements to campaign performance. • Develop new strategies to drive increased acquisition through Amazon Music Unlimited, Amazon Music Prime and Amazon Music Free. • Partner with strategic cross-functional teams to support GTM plans for upcoming product launches BASIC QUALIFICATIONS - 6+ years of professional non-internship marketing experience - Experience building, executing and scaling cross-functional marketing programs - Experience using data and metrics to measure impact and determine improvements - Experience using Microsoft Excel to manipulate and analyze data - Experience presenting metrics and progress to goal to senior leadership. - 6+ years of ROI-focused digital marketing experience in a consumer facing technology organization, including the strategic management and hands on execution of Paid Search/SEM. - Experience building, executing and scaling marketing programs across multiple international markets. - 4+ years of experience managing multi-million dollar (>$10MM annual) paid media budgets. - 4+ years’ experience using any of the following Paid Search management tools: Google Ads Editor, Microsoft Ads Editor, Kenshoo, Marin Software, QuanticMind, Search Ads 360 (DoubleClick Search) - 3+ years’ experience with modern BI tools like Tableau, Google Analytics, Adobe Analytics or Amazon Quick Sight - Google Ads Certified (GAP) and other SEM platforms certified - SEM/PLA bid management platform experience required - Experience with keyword analysis, common keyword research tools - Advanced Microsoft Excel skills, including the ability to work with large data sets. - Exceptional analytical and quantitative skills, with a natural curiosity to measure, test, learn and iterate in order to get the best results possible. - Exceptional leadership and communication (written and verbal) skills to drive recommendations, articulate tradeoffs and communicate plans to senior executives. PREFERRED QUALIFICATIONS - 8+ years in Paid Search (SEM) managing direct response or acquisition marketing campaigns with an international scope for a direct-to-consumer subscription service or in the media & entertainment industry. - Advanced SQL skills - Demonstrated high level leadership and communication (written and verbal) skills to drive recommendations. Ability to articulate tradeoffs, explain complex issues and communicate plans to senior executives - Time-management skills: ability to thrive in a fast-paced environment and to manage multiple, competing priorities simultaneously, making the necessary trade-offs among customer experience, scope, and time to market. - Ability to use data and metrics to back up assumptions, drive rationale, discover root causes and identify opportunities. Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. Applicants should apply via our internal or external career site.