Job Description

Position Summary... What you'll do... Associate Director, E-commerce Category Marketing - SEO Walmart.com is the public face of Walmart, where individuals, communities, and businesses can directly experience all that we offer. They are critical entry points for people to discover what they can create with our products. The Marketing Technology team in the Performance Marketing team is looking for a smart, self-motivated, data-driven Associate Director of SEO to manage organic search for Walmart’s main site. The Associate Director of SEO will lead a team of SEO Managers and Content Strategists to develop and execute strategies to drive traffic and revenue to our site. The Associate Director is responsible for deploying the SEO strategy of Walmart. com in the US, orchestrating the organic growth of natural search, while cohesively optimizing SEO across all departments. The Associate Director will serve as the point-person for SEO-related initiatives including SEO strategy, managing partnerships with key Search Partners (SEO Support agencies, Site Merchandising, Site Operations, etc.), being a Subject Matter Expert for SEO execution, ensuring consistent company-wide SEO best practices, and overseeing SEO analytics & reporting. The perfect candidate will have a true passion for SEO and thrive on fast paced, high growth environment. Orchestrate high-volume, organic search growth for Walmart. com Find, evaluate, and capitalize upon SEO expansion opportunities at all levels must be able to see things others don't, and successfully drive growth. Provide Top-level SEO Analytics & business reporting, including site-wide analytics & reporting, Business unit reporting, and Whole-business SEO strategy. As an SEO leader, you will be accountable for deeply understanding business priorities and setting SEO strategies across a complex portfolio, executing those strategies with demonstrated business impact, and educating stakeholders about SEO. You have hands-on SEO experience (technical and content), including solving enterprise-level SEO problems, developing sound strategies to support traffic from the top to the bottom of the funnel in a commerce ecosystem, and educating and influencing a broad set of stakeholders in an enterprise environment. In this position, you’ll work closely with engineering and marketing web teams, product marketing, engineering, paid/SEM teams, and agency partners to evolve and sustain a holistic, scalable, impactful SEO program. Our team: We are a well resourced, fast-paced group impacting the business at every level. We focus on getting things done, simplifying anything and everything, and having fun while doing it. We all believe that content matters—it helps our customers find us and inspires them to act on the happy path once they do find us. You will be in the middle of it all helping to make decisions that impact our resources, timelines, and web experiences. Support total customer journey within each business unit including decision-point advising, granular category support, persona-centric keyword mapping, Category keyword mapping, campaign keyword mapping, competitive metrics & strategy, and granular owned & Marketplace item SEO Support whole-site by page-type, optimize at Scale (process-driven), page type product improvements (with Labs), assortment page-type SEO, and owned item & Marketplace page-type SEO Identify best practices for maximizing search success and mitigating risk Evaluate search demand to identify growth opportunities for our content and product  Minimum Qualifications: - +6 years directly related experience in SEO Optimization (enterprise retail experience strongly preferred) - +2 years of eCommerce experience  - +2 years of management experience - Excellent interpersonal skills, ability to evangelize and educate the various facets that are SEO. - High-level proficiency in SEO Analysis (Adobe Analytics) - Proficiency with a variety SEO tools (Google Search Console, SEMRush, BrightEdge, Screaming Frog, etc.) - Strong Business Acumen - Good communication (written and verbal) skills at the executive level - Ability to work inter-departmentally with marketing, PR, design, product, and engineering. ​ Responsibilities: - Conduct cohesive analysis to predict topics relevant to our demographics. - Liaise with US & global business partners on SEO-related initiatives - Maintain a high level of new & existing product understanding to ensure search success - Constitute the point-person for technical SEO queries from the team. - Monitor keyword ranking performance - Identify, analyze, and capitalize upon incremental traffic opportunities - Provide actionable recommendations for site structure, creative design, keyword and link development strategies, and content optimization. - Vendor management, including POs, invoicing and budget - Coach and develop a data-driven, results-oriented, innovative, and best-in-class SEO team. - Help others learn and grow. You recognize that SEO can be a “black box” to others, and you understand how to distill down key SEO concepts easily for others to understand. - Evolve an SEO program into an SEO Center of Excellence that maximizes traffic and revenue opportunities across Walmart.com - Stay current on the SEO and search landscape, emerging trends and tools to automate processes or deliver more sophisticated analysis. - Analyze complex data sets to identify opportunities on Walmart.com, forecast results, and implement strategies in a cross-functional team, as well as prepare and present executive-ready reports with insights about SEO performance. - Collaborate with business groups to solve technical problems, provide optimization recommendations, and forecast impact to initiate traffic across our web properties. ​ Benefits & Perks: Beyond competitive pay, you can receive incentive awards for your performance. Other great perks include 401(k) match, stock purchase plan, paid maternity and parental leave, PTO, multiple health plans, and much more. About Retail Brand Experience: Our stores serve millions of customers a day, and we get to have meaningful conversations with them in that space.  We help facilitate a productive journey in stores by developing all customer facing materials and events.  Using the store as a marketing channel, the Retail Brand Experience team gets to connect customers with products through static and digital materials that showcase the quality of our breadth and depth of assortment while highlighting fulfillment opportunities to fit every customer’s needs. Equal Opportunity Employer Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates, customers and the communities we serve live better when we really know them. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people. Who We Are Join Walmart and your work could help over 275 million global customers live better every week. Yes, we are the Fortune #1 company. But you’ll quickly find we’re a company who wants you to feel comfortable bringing your whole self to work. A career at Walmart is where the world’s most complex challenges meet a kinder way of life. Our mission spreads far beyond the walls of our stores. Join us and you'll discover why we are a world leader in diversity and inclusion, sustainability, and community involvement.  From day one, you’ll be empowered and equipped to do the best work of your life. careers.walmart.com At Walmart, we offer competitive pay as well as performance-based incentive awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable. For information about PTO, see https://one.walmart.com/notices . Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, see One.Walmart at https://bit.ly/3iOOb1J . The annual salary range for this position is $119,000.00-$221,000.00 Preferred Qualifications... Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications. Supervising Associates Masters: Business Administration Primary Location...850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America